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Our Mission
Converting babble into better mental health.

We live in a golden age of gibberish:  Our public discourse has become a masterclass in saying plenty while meaning little.  Politics hums with aggression and noise, social media floods our screens with half-formed takes, and the endless loop of soundbites blurs the line between information and entertainment.  And despite mental health being perhaps the most urgent social issue of our time — the one at the root of so many others — our most powerful leaders say virtually nothing about it.

The crisis is too urgent to ignore.  59 million Americans struggle with mental health issues. Of those, 15 million face a serious mental illness.  6 million can’t afford the care they need.  These figures are so large as to be staggering; we have no reference point to understand their scale. But we know that every one of those millions is an individual suffering human, and yet those with the power to address this crisis seem content to look the other way.

So in place of dedication, we get something closer to performance art — improvisational theater staged for a nation running on fumes.  Our elected leaders spew slogans and repeat barely coherent talking points, hoping we’re too exhausted to notice.

We do notice.  And sometimes, we laugh, for lack of better options.  But we also worry.

 
The truth is that this endless stream of incoherence takes a toll — it chips away at our collective mental health.  When those entrusted with power appear untethered from reality, it fuels our stress, anxiety, and disillusionment.  We are left to navigate not only our own struggles, but a system led by people who often seem unwell, unfit, or simply uninterested.
 
But here’s the thing:  In absurdity lies opportunity.
 
We can’t stop the babbling.  But we can flip it into something better.  Every incoherent outburst — every nonsensical soundbite that makes you laugh, cringe, or scream into the void — can become a small act of defiance, a signal that we’re still paying attention; that we still care. That we can laugh through the pain.  Each small purchase can turn confusion into compassion.

 
That’s our mission.  When they babble, we raise funds.  The more incoherent the babbling, the more we raise.  We take the absurdities and channel the proceeds into supporting research and services, donating 50% of net profit annually to reputable, impactful charities like Mental Health America (MHA) and the National Alliance on Mental Illness (NAMI).  The majority of the remainder is reinvested so that we can continue doing so.

This isn’t about tearing anyone down (those we roast aren’t paying attention anyway).  It’s about lifting people up.  It’s about holding onto our humor — and thereby our sanity & humanity — even when the world feels like it’s unraveling.  Better to laugh than cry.

 
Together, let’s make the babbling count.

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